Retail – Large Shopfront, Oxford Street, London

This project was at the new Boots flagship store in Oxford Street, London. The client had applied for planning permission for an externally illuminated installation at the front of the store but planning permission was not granted for this. As we were already working on another project at this store, we were asked if we could provide an installation that would be in place for approximately 6 months and which would give a “goal-post effect” at the store’s entrance. Following various site meetings, in order to achieve the effect that our client wanted we used the same Prismex material as on the other project in the store, we manufactured and supplied an array consisting of 600mm wide sections located vertically to each end of the glass entrance façade of the building and horizontally across the top of the first floor to give the full “goalpost” effect. To illuminate these panels we used over 450 super-high output blue LEDs. Although both these features are in a retail environment, they can be easily adapted for use in nightclubs, bars, restaurants, hotels, offices etc and even external use. This blue colour matches the company’s corporate colour and the installation provided is highly visible from all aspects of Oxford Street and provides just the right effect for the flagship store of a national chain. This installation was only meant to be in place for 6 months but the client is so happy with it that it is still in situ many years later.